94Forward Strategy -2028

Strategic Anchors:

1. Directly supporting athletes and coaches (including next gen),

2. In a limited number of sports (summer, best fit and potential impact)

3. With willing and capable partners.

4. In, for, and by Victoria

5. Finding leverage opportunities and

6. Growing 94F’s profile within relevant stakeholder groups

We will:

Build a generation of Canadian Sporting talent, by adding to and complimenting sport. This talent will be positioned to impact Canadian and International Sport leading into LA 2028 and beyond.

This talent will impact sport in the following areas:

Standards of excellence – Performance results (PB’s, Nationals, World’s)

Increase program depth and health – Great programs across Canada.

Develop advocates for sport, and examples of, the benefits of sport.

94F will accomplish this strategy by:

        Leveraging the inherent strengths of Victoria, including:

                Climate

                Facilities and training options

                Concentration of human capital

        Building a profile that will:

                Galvanize and encourage 94F affiliates over a multiyear horizon

                Showcase the spirit of the 94 Games and Victoria